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Publicity Sources
  1. Dear Al Gorithm (May 7, 2022)
    A look at search engine optimization (SEO) spam and the algorithms behind them.
  2. War, Conflict & Enemies of Truth (March 5, 2022)
    The frenzy engendered by the Ukraine conflict reinforces a herd mentality that cries out for critical thinking.
  3. The Goal of These Ads Is to Distract From Their Actual Business Model (June 23, 2021)
    CounterSpin interview with Duncan Meisel on oil industry greenwashing.
  4. The cynical hypocrisy of the world's No1 propagandist (April 26, 2021)
    Chinese- and Russian-funded journalism is 'disinformation,' but when Washington spends millions on 'independent' news outlets and buying journalists to get favourable coverage of its policies, it's called 'spreading information.'
  5. The news media offers wall-to-wall propaganda every day. We only notice when a royal dies (April 10, 2021)
    If the BBC makes its editorial decisions based on what rightwing and far-right newspaper tycoons think is good both for the country and for the world, then how is the BBC not equally rightwing?
  6. The Lies of Industry and the Liars Who Sell Them (February 14, 2020)
    A review of The Triumph of Doubt: Dark Money and the Science of Deception, a book by David Michaels.
  7. Catalonia 'separatists' bad, HK 'pro-democracy protesters' good: Orwell's 1984 becomes user's manual for Western 'free media' (October 15, 2019)
    When supporters of Catalan leaders jailed for organizing a democratic vote advance on Barcelona airport, media make a fuss over 'separatists' causing chaos. When the same tactic is used in Hong Kong, it's a 'pro-democracy' protest. In George Orwell’s 1984, The War Ministry was renamed the Ministry of Peace. Truth was Lies, Hate was Love. But author Lewis Carroll got there first.
  8. Disinformation: In the Philippines, political trolling is an industry - this is how it works (February 20, 2018)
    In the Philippines, influential personalities and online 'trolls' are credited with winning Rodrigo Duterte the presidency in 2016. This article examines the chief architects of disinformation who continue to vociferously share 'fake news' and silence dissenters.
  9. The Minds of Others (2018)
    In a divided America, seven writers explore the ways that persuasion operates in our lives- from the intimate to the far-reaching, and ultimately how we can pursuade others to see things the way we do.
  10. Who’s Afraid of Corporate COINTELPRO? (November 3, 2017)
    On November 30, 2016, presumably right at the stroke of midnight, Google Inc. unpersoned CounterPunch. They didn't send out a press release or anything. They just quietly removed it from the Google News aggregator. Not very many people noticed.
  11. 'Pay to play': Facebook rolls out nightmare scenario for publishers on its network (October 24, 2017)
    Facebook is testing out a change to their network in six markets. As a result, posts from some publishers and businesses will be removed from the site's News Feed section. The change has caused a dramatic drop in referral traffic to news outlets.
  12. Sources News Releases (September 11, 2017)
    News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the website.
  13. Here's the PR Firm Behind ‘Your Energy America’ Front Group Pushing Atlantic Coast Pipeline (June 16, 2017)
    A newly formed front group called "Your Energy America" is pushing Dominion Energy's Atlantic Coast natural gas pipeline; evidence points to DDC Advocacy as the PR firm behind the group, which has known ties to the Republican Party.
  14. How to build brand awareness (May 29, 2017)
    Developing a BRAND is the first step to marketing yourself, product or service. But it doesn't stop there. Who's going to know about your brand if it doesn't have a presence? Yes! I'm talking about building brand awareness.
  15. 10 simple yet vital tips when planning to speak to the media (May 24, 2017)
    You've sent out newsworthy information, was contacted for an interview and now you are ready to speak to the media. Not quite! Speaking to the media involves planning and tact. How you represent yourself and your organization is important.
  16. Professional Speakers: Market Yourself LOUD and PROUD (May 16, 2017)
    Professional speakers focus on presenting the essence of their message by molding a presentation that is unique and distinctive to their audience. The words you use can make a difference in the effectiveness of how you promote yourself.
  17. Get Media Attention by Starting a Public Relations Plan (May 10, 2017)
    Every business, small or big should have a PR plan, for the simple fact that each business has a story to tell. A story that wants to be HEARD amongst the HERD. The first step is to know the ins and outs of your industry.
  18. Why "traditional media" is far from dead in today's digital world (May 1, 2017)
    Each form of media, traditional or new, has pros and cons on how information is communicated and presented. With Public Relations, it's important to strategically deliver the message in ways that generate maximum coverage and impact.
  19. How Propaganda Works to Divide Us (April 26, 2017)
    Political propaganda employs the ideals of liberal democracy to undermine those very ideals, the dangers of which, not even its architects fully understand.
  20. Propaganda, Fake News, and Media Lies (March 17, 2017)
    The PRP industry has experienced phenomenal growth since 2001. In 2015, three publicly traded mega PR firms -- Omnicom, WPP, and Interpublic Group -- together employed 214,000 people across 170 countries, collecting $35 billion in combined revenue. Not only do these firms control massive wealth, they also possess a network of connections in powerful international institutions with direct links to national governments, multi-national corporations, global policy-making bodies, and the corporate media.
  21. New Privacy Badger Upgrades Help Protect Your Online Holiday Shopping from Sneaky Data Collection (December 15, 2016)
    The Electronic Frontier Foundation (EFF) today released Privacy Badger 2.0 - a free browser extension for Chrome, Firefox, and Opera with new upgrades to help protect shoppers from online tracking.
  22. The U.S. and Israel Are Trying to Cure Breast Cancer With Tasteful Pink Fighter Jets (October 27, 2016)
    According to companies that manufacture pink doodads, we could totally cure breast cancer if it weren’t for all the people who are unaware of breast cancer. Since pink means women, and women mean breasts, pink things are the best way to make people aware of breast cancer, and thus cure it. Imagine all the awareness that will rise in the contrails of these two pink fighter jets, brought to you in honor of Breast Cancer Awareness Month by the U.S. Navy and the Israeli Air Force.
  23. Inside the Shadowy PR Firm That's Lobbying for Regime Change in Syria (October 3, 2016)
    Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government.
  24. Propaganda Techniques of Empire (October 2, 2016)
    Washington’s quest for perpetual world power is underwritten by systematic and perpetual propaganda wars. Every major and minor war has been preceded, accompanied and followed by unremitting government propaganda designed to secure public approval, exploit victims, slander critics, dehumanize targeted adversaries and justify its allies’ collaboration. In this paper Petras discusses the most common recent techniques used to support ongoing imperial wars.
  25. Public Relations Firm Claims to Have Ghost Written Thousands of Op-Eds in Major U.S. Newspapers (September 2, 2016)
    Laura Bentz of Keybridge Communications describes her company as "a boutique PR firm -- founded by a former writer for the Wall Street Journal -- that specializes in writing and placing op-eds. With some of the country's most influential trade groups and global corporations as clients, we run many of the major op-ed campaigns in the U.S. We place roughly 3,000 op-eds per year."
  26. Sources HotLink - July 30, 2016 (July 30, 2016)
    This issue centres around the theme of injustice. The injustice of mass murder in Nice, France, the injustice of police violence against African Americans and the injustice of imprisoning those who stand up to police violence. Around the world, we look at Oligarchs who have the power to not only control the world’s money but also the world’s information.
    Media professionals get old school with newspaper advertisements and interviews. Film buffs learn about the Israeli-Palestinian conflict and bookworms learn about American elections.
  27. Sources HotLink - June 30, 2016 (June 30, 2016)
    Articles about the FBI and the information it gathers, Donald Trump and the media, and the role of pharmaceutical companies in suppressing information.
  28. The truth behind the Labour coup, when it really began and who manufactured it (June 28, 2016)
    An exclusive investigation by The Canary can reveal that the current Labour 'coup' being instigated against Jeremy Corbyn appears to have been orchestrated by a PR company where Tony Blair's arch spin-doctor, Alastair Campbell, is a senior advisor.
  29. Sources HotLink - May 26, 2016 (May 26, 2016)
    This issue takes a look at the good and bad of governments. Stateside, the NSA and CIA are at it again. Repeating mistakes in spite of media scandals and public outcry. Spies will be spies. In Uganda, censorship flexes its muscles and free elections become less free. In the Russian cyberspace, a though provoking debate is being had over the limitations of free speech. Finally, in the Middle East, we have a bit of hot and cold. The Pakistani Senate celebrates a victory for democracy and the freedom of speech.
  30. Anatomy of a Propaganda Blitz - Part 2: 'Hitlergate' (May 17, 2016)
    As with so many propaganda blitzes, intense media coverage was triggered by 'dramatic new evidence'; namely, the discovery of a graphic posted by Naz Shah two years ago, before she became a Labour MP. The graphic shows a map of the United States with Israel superimposed in the middle, suggesting that a solution to the Israel-Palestine conflict would be to relocate Israel to the US.
  31. Sources HotLink - April 21, 2016 (April 21, 2016)
    In this issue of Sources Hotlink: The Panama Papers are out and they’re reaking havoc to governments all around the world. They’ve already take down the Icelandic Prime Minister but he won’t be the only one to fall. Meanwhile, in Sudan, the women’s movement struggles and Germany sells out one of their own citizens. Also in this issue, we take a little look at what computer automated journalism looks like and the business value of Reddit.
  32. How Propaganda (Actually) Works (March 31, 2016)
    Political propaganda employs the ideals of liberal democracy to undermine those very ideals, the dangers of which, not even its architects fully understand.
  33. Sources HotLink - March 21, 2016 (March 21, 2016)
    Refugees, censorship and North American politics. This issue looks at nine of the most influential whistleblowers in modern history. In France, instances of police violence increase tension in the refugee crisis. Cyberspace sees an unprecedented move in advertising as AdBlock lowers its walls for Amnesty International and Reporters Without Borders to raise awareness about censorship and government cyber-spying. Media professionals get expert insight on the state of earned media. Film buff activists learn about life in the Favelas. Bookworms are invited to read Chomsky on the mass media.
  34. Sources HotLink - February 22, 2016 (February 22, 2016)
    We start off our year with a review of the last. According to the report, 2015 was a dangerous year for journalists overseas. In North America, we re-explore the debate between privacy and security and the curious case of Donald Trump. In South America, the issues with impunity remain ever prevalent.
    For our media relations professionals, we feature a fun guide to press releases and the words of thought leaders in digital media.
    Bookworms get The Man Who Recorded the World and film buffs get Control Room.
  35. Grassroots media relations (January 1, 2016)
    A media relations guide for organizers and activists.
  36. Corbyn and confronting media power (September 17, 2015)
    Corbyn may be right not to respect a media establishment that has shown little signs of respecting him but he urgently needs a strategy with which to confront it.
  37. Sources HotLink - August 26, 2015 (August 26, 2015)
    Read about unethical corporate behaviours and the impotence in the SEC in regulating the U.S. stock exchange. In media, we find more evidence to support what we already suspect: Fox News is heavily biased. International trade and copyright laws are exploited to the detriment of disabled persons and a civil rights group has taken an ideological about-face. For marketers, publishers and content creators, we feature a guide to viral advertisements and an article expressing the need and some basic guidelines for data security. We also feature a book on Internet censorship.
  38. As Turkey Bombed Anti-ISIS Fighters, It Hired Lobbying Firm Tied to 2016 Candidates (August 12, 2015)
    On July 24, 2015, Turkey launched a massive military campaign that included sweeping attacks against Kurdish forces as well as minor strikes on Islamic State positions south of Turkey’s border. Just five days later, the Turkish government inked a contract to hire a team of prominent lobbyists to add to its already formidable army of influence-peddlers in Washington.
  39. Sources HotLink - August 12, 2015 (August 12, 2015)
    This issue features articles that are centred around the theme of the big overpowering the small; through physical violence, deception, law and slander. Those who are powerful have always exerted their strength to control the thoughts and behaviours of the weak. In the past, it was straightforward -- through force. In modern times, however, this control is much less obvious. For our marketers and public relations specialists, we offer guides in internet marketing: one article on the current state of internet communications and another article on search engine optimization. Also included in this issue is a film about corporate abuse of power and a book on news stories that stand the test of time.
  40. Sources HotLink - July 22, 2015 (July 22, 2015)
    This issue features articles on censorship and violence. Closer to home, we look at media and public interpretations of the Charleston massacre. Overseas, we explore brutal police tactics and violent suppression of free expression. For our marketers, feature an expert interview on the current state of print media. Following the tone of the interview, we also feature a guide on incorporation social media into your marketing strategy. Also featured in this article, is a book on environmental exploitation and a movie on worker exploitation.
  41. Sources HotLink - June 9, 2015 (June 9, 2015)
    This issue features many stories related to the themes of journalistic standards and censorship. With increasing pressure from corporations and governments, reporters are finding it more and more difficult to report on issues that affect powerful interests. The problem lies not only with top-down pressure and control, but also with journalists themselves. Journalists often frame their stories to support particular narratives or points of view. Also in this issue: books, movies and other resources related to the theme of censorship, journalistic integrity, and acess to information.
  42. Tea Party's fake protestors for Big Sugar against Florida Everglades (April 8, 2015)
    The Tea Party of Miami put up a convincing demo last week to oppose a 'land grab' that would see 46,000 acres of sugar farm land restored for Everglades conservation. Just one problem - the 'protestors' were actors each being paid $75 for the two-hour shift.
  43. Engineering consent for fracking: Chris Smith and the 'astroturf' consultancy (March 18, 2015)
    Edelman, the global PR group, has a history of 'consent engineering' for the fossil fuel industry in North America.
  44. Tobacco Gun for Hire James Enstrom, Willie Soon and the Climate Deniers Attack on Merchants of Doubt (March 13, 2015)
    Climate denier Fred Singer, scientist working for tobacco companies, asks whether it would make sense to file a lawsuit to try and stop the release of the new documentary, Merchants of Doubt – a film tracing the tactics used by Big Tobacco to spread misinformation.
  45. TransCanada hires controversial PR firm to derail opposition to Energy East pipeline (November 19, 2014)
    There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 million barrels per day Energy East tar sands pipeline.
  46. Fake grassroots advocacy part of TransCanada's plan to silence Energy East critics (November 18, 2014)
    Documents show plans to "pressure" pipeline critics by working with third parties and industry-funded grassroots advocacy groups in favour of Energy East.
  47. Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights (November 9, 2014)
    Rick Berman, the king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements. Berman specializes in setting up pro-corporate front groups to attack grassroots citizen groups. Berman advocates and practises a range of dirty tactics and propaganda techniques.
  48. Oil and Gas Industry's "Endless War" on Fracking Critics Revealed by Rick Berman (October 31, 2014)
    Leave it to Washington's top attack-dog lobbyist Richard Berman to verify what many always suspected: that the oil and gas industry uses dirty tricks to undermine science, vilify its critics and discredit journalists who cast doubt on the prudence of fossil fuels.
  49. Sources HotLink - September 25, 2014 (September 25, 2014)
    Items include increasing government control of the Internet and other media, as well as the violence faced by journalists globally. We also present articles regarding the journalistic coverage of the Ray Rice abuse scandal and the importance of women in top editing jobs. The featured topic of the week is cancer.
  50. Sources HotLink - September 11, 2014 (September 11, 2014)
    Featuring Micahel Riordon's Bold Scientists: Dispatches from the Battle for Honest Science, plus China continuing attempts to control and regulate media in Hong Kong, and attempts to free three imprisoned Al Jazeera journalists in Egypt.
  51. How Israel Spins War Crimes (July 28, 2014)
    Israeli spokesmen have their work cut out explaining how they have killed more than 1,000 Palestinians in Gaza, most of them civilians, compared with just three civilians killed in Israel by Hamas rocket and mortar fire. But on television and radio and in newspapers, Israeli government spokesmen such as Mark Regev appear slicker and less aggressive than their predecessors, who were often visibly indifferent to how many Palestinians were killed.
  52. Sources HotLink - July 24, 2014 (July 24, 2014)
    Featuring news on imprisoned journalists in Egypt and Burma, the bias in media coverage of Israeli deaths versus Palestinian death, newspaper closures in Canada, and topic-fo-the-week focuses on Gaza, Surveillance, and Prostitution.
  53. Will Full Encryption Sideline Google's Targeted Ads? (June 18, 2014)
    Mining personal data to deliver targeted ads is the lifeblood of Google’s business—and of many other online firms. But what if that data dries up at the source?
  54. The Blue Engine Behind Fracked Gas Exports PR Blitz (April 3, 2014)
    Behind nearly every major corporate policy push there’s an accompanying well-coordinated public relations and propaganda campaign. As it turns out, the oil and gas industry’s push to export liquefied natural gas (LNG) obtained via hydraulic fracturing (“fracking”) plays the same game, in this case via the industry-led PR blitz "Our Energy Moment".
  55. Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights (2014)
    The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.
  56. You selling to me? (July 17, 2013)
    Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.
  57. Facebook forces Instagram users to allow it to sell their uploaded photos (December 18, 2012)
    Move means pictures could be used in advertising, with all payments going to social media giant.
  58. The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES (July 31, 2012)
    Stories turn out better with SOURCES.
  59. Trying to change the world? (July 23, 2012)
    Getting your story across is an uphill battle when you’re challenging the status quo.
    SOURCES can help you get your message out.
  60. The First 20 Minutes: A Daily Social Media Diet (June 20, 2012)
    Staying up to date with the world's activities could take all day if we let it. The first 20 minutes of your day can offer you a successful path to productivity. How do you spend the first 20 minutes?
  61. Viral Video: Cracking the Code (June 13, 2012)
    Who wouldn't want their video to go viral? With thousands, or sometimes millions, of views your message is shared across platforms and likely across continents. Yet, why are these videos so lucky? What do they do to deserve so much exposure?
  62. Social Sales: Shortening the Funnel (June 6, 2012)
    The practice of using social media to actively seek sales is a long-debated topic among organizations. Social media is an effective tool to help the sales process, and one of the most effective strategies is to give something in order to get somethin
  63. Seven Top Tips for Using QR Codes (May 30, 2012)
    The QR code connects the real world to the web and stimulates the social conversation. Randall Craig offers seven key considerations for using them.
  64. Mexican President Calderón Hires US Propaganda Firm (May 28, 2012)
    Los Pinos retains Las Vegas-based R&R Partners to promote government’s successes as the bloody drug war rages on.
  65. The Before, During, and After of a Social Media Customer Service Strategy (May 2, 2012)
    Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely provide the support they are intended to provide.
  66. Polishing Putin: hacked emails suggest dirty tricks by Russian youth group (February 7, 2012)
    Nashi runs web of online trolls and bloggers paid to praise Vladimir Putin and denigrate enemies.
  67. Israeli government pays students to spread propaganda online (January 6, 2012)
    The Israeli government has launched a program to pay students to promote the Israeli agenda on Facebook and internet chatrooms.
  68. Speaking of Success (2012)
  69. The 10 Dumbest, Most Offensive Political Ads in Recent Memory (December 27, 2011)
    Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.
  70. Conservative Frank Luntz Has Set a Trap for Progressives -- Here's How to Outsmart Him and Boost the Occupy Movement (December 6, 2011)
    Luntz doesn't want progressives pointing out that corporations govern our lives far more than any government does - and for their profit, not ours. He doesn't want any discussion of corporate waste, or military waste, which is huge.
  71. Cover story: a year of beautiful books (December 2, 2011)
    Publishers have started building their marketing strategies around form rather than content.
    The article emphasises that the whole point of a good book design is to grab the attention of both the reader and bookseller.
  72. Workshop: Getting Our Message Out (October 29) (October 25, 2011)
    Workshop: Getting Our Message Out: How can progressives become more effective in presenting and communicating our messages?
  73. Advertising is a poison that demeans even love – and we're hooked on it (October 24, 2011)
    We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction. Yet this column depends on it.
  74. Shifting the frame – and getting our message out (September 6, 2011)
    Beit Zatoun offers two workshops to help progressive communities and organizations better develop and communicate their message using the general media. Sat. Sept 24 & Sat. Oct. 29, 2011.
  75. Rightwing Manipulation of the Wisconsin Revolt (February 25, 2011)
    Manipulation of opinion surveys is easy enough for those seeking to muddy the waters of political debate regarding the current war on unions.
  76. A Back-up Objective for the B to C Exhibitor (2011)
    The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order.
  77. Making Forms Perform (2011)
    A good form is one that is easy to complete from the user perspective, but not the technical perspective. One area frequently missed during testing is how user-friendly and accessible the form is.
  78. Moving Beyond Notes on the Back of Business Cards (2011)
    Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record contact information.
  79. A Paperless Exhibit (2011)
    Within five years trade shows will be completely paperless is a prediction I heard at a recent conference.
  80. Public relations at a trade show: A little effort goes a long way (2011)
    The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
  81. The Right Place to Exhibit - A Strategic Approach (2011)
    Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
  82. ROI or ROO (2011)
    Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating leads, customer engagement and so on and whether these tasks have been completed successfully determines the success of the marketing exercise.
  83. Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program (2011)
    The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure your results.
  84. Staying Relevant in a Changing World (2011)
    The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the rules and techniques that worked so well in the past are no longer producing results.
  85. Two helpful bits of data for your exhibition program (2011)
    As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help you immensely.
  86. Website Woes: Are you making these mistakes? (2011)
    Even the most simple website can be difficult to navigate, and I'm regularly frustrated by sites hosted by major media or large corporations that are annoying for one reason or another.
  87. Your Customer Profile 1 (2011)
  88. Your Customer Profile 2 (2011)
    Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?
  89. The Art and Science of SEO Site Audits (December 20, 2010)
    SEO site audits are of critical importance.
  90. These astroturf libertarians are the real threat to internet democracy (December 13, 2010)
    As I see in threads on my articles, the online sabotaging of intelligent debate seems organised. We must fight to save this precious gift.
  91. Internet Ad Words, a Rough Game (June 8, 2010)
    Keyword advertising has been a huge commercial success fueling many ad-supported websites, but it has not been without legal controversy. The practice has generated a steady stream of cases addressing whether the use of a competitor's keyword raise potential trademark or misleading advertising issues.
  92. What do your best customers smell like? (June 3, 2010)
    If you want more 'best customers' then know how to find them. Describe your best customers and post it on your office wall. It's like a wanted poster for good customers. If you know what you are looking for you are more likely to find it.
  93. 3 Polarizing Branding Secrets from Death Cigarettes (June 2, 2010)
    Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
  94. Five Steps to Build a Personal Brand Like Harry Houdini (June 1, 2010)
    What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
  95. The 6 Cardinal Rules for Finding the Sweet Spot in E-mail Marketing (June 1, 2010)
    There is no doubt about it e-mail marketing can be the most effective form of promotion for small through to big business.
  96. Are You Prepared for 21st-Century Interviews? (April 6, 2010)
    Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
  97. Measuring the non-monetary value of your exhibition program (April 6, 2010)
  98. Join the SOURCES Affiliate Program (March 28, 2010)
    Benefit yourself and benefit your clients, associates, customers, members, readers, and visitors to your website by introducing them to SOURCES' powerful publicity and marketing tools.
  99. How to promote your expertise with news releases, articles, and FAQs (February 17, 2010)
    Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
  100. Funding for Non-profit Media or Public Interest Activities (February 15, 2010)
    A group that launches, or even refocuses, an independent news media project - or raises money for just about any public-interest activity - will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.

Related topics in the Sources Subject Index

Media Relations  –  Public Affairs  –  Publicity

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