- Western media's parroting of official lies is paving way to genocide in Gaza (October 16, 2023)
Disinformation campaigns are one of the chief battlefields in any war - something any serious journalist is only too aware of. And western powers and their allies have an appalling track record of lying to their own medias.
- Israel's Latest Hasbara Scheme Enlists High School Students as Trolls Against Palestine (May 11, 2023)
In April, Israel's Foreign Affairs Ministry launched a program training high school students to boost the countrys image online. However, as global awareness grows of Israels human rights violations, the government is turning teenagers into its own personal troll army to combat the Palestinian-led Boycott, Divestment and Sanctions (BDS) movements efforts on social media.
- Researchers Find Massive Anti-Russian 'Bot Army' (November 6, 2022)
An Australian university has unearthed millions of Tweets by fake accounts pushing disinformation on the Ukraine war, Peter Cronau reports. The sample size dwarfs other studies of covert propaganda about the war on social media.
- The ads are virtual, but for some NHL fans, the irritation is real (October 15, 2022)
The NHL is making use of a new type of high-tech ad in its hockey broadcasts this season, where ads are presented virtually on the boards around the ice. Some fans have not welcomed the digitally enhanced dasherboards, which are visible to viewers at home but not to those in an arena.
- Knowing What We Know, Knowing what We Don't Know and Knowing the Difference (September 11, 2022)
There is enormous disinformation (i.e., deception) flooding the internet from both Ukraine and Russia. However, Ukraine has a decided advantage in the information war given the massive covert action support supplied by US and NATO intelligence organizations.
- Government censorship rebrands with 'disinformation' campaign (July 20, 2022)
Current official talk about 'disinformation' has largely become a euphemism for protecting empire and a rebranding of age-old government-run censorship.
- Dear Al Gorithm (May 7, 2022)
A look at search engine optimization (SEO) spam and the algorithms behind them.
- War, Conflict & Enemies of Truth (March 5, 2022)
The frenzy engendered by the Ukraine conflict reinforces a herd mentality that cries out for critical thinking.
- Anatomy of a Propaganda Campaign: Jeremy Corbyn's Political Assassination (February 1, 2022)
Jeremy Corbyn, the former leader of the British Labour Party, was subjected to a concerted propaganda campaign by the British right-wing military-industrial establishment, which regarded him as a threat to its interests. This article fleshes out the individual components of this campaign and dissects how it was amplified by the British mainstream media. As Corbyn pointed out, he was not the threat. The real 'threat' was the general public who would have used Corbyn as a political representative to bring services back into common ownership, moderately raise taxes on the wealthy, properly fund social security, and to some degree curtail British militarism abroad.
- The Goal of These Ads Is to Distract From Their Actual Business Model (June 23, 2021)
CounterSpin interview with Duncan Meisel on oil industry greenwashing.
- The cynical hypocrisy of the world's No1 propagandist (April 26, 2021)
Chinese- and Russian-funded journalism is 'disinformation,' but when Washington spends millions on 'independent' news outlets and buying journalists to get favourable coverage of its policies, it's called 'spreading information.'
- The news media offers wall-to-wall propaganda every day. We only notice when a royal dies (April 10, 2021)
If the BBC makes its editorial decisions based on what rightwing and far-right newspaper tycoons think is good both for the country and for the world, then how is the BBC not equally rightwing?
- The Leadership Institute: PR School for Right-wingers (January 28, 2021)
- The Lies of Industry and the Liars Who Sell Them (February 14, 2020)
A review of The Triumph of Doubt: Dark Money and the Science of Deception, a book by David Michaels.
- Catalonia 'separatists' bad, HK 'pro-democracy protesters' good: Orwell's 1984 becomes user's manual for Western 'free media' (October 15, 2019)
When supporters of Catalan leaders jailed for organizing a democratic vote advance on Barcelona airport, media make a fuss over 'separatists' causing chaos. When the same tactic is used in Hong Kong, it's a 'pro-democracy' protest. In George Orwells 1984, The War Ministry was renamed the Ministry of Peace. Truth was Lies, Hate was Love. But author Lewis Carroll got there first.
- Disinformation: In the Philippines, political trolling is an industry - this is how it works (February 20, 2018)
In the Philippines, influential personalities and online 'trolls' are credited with winning Rodrigo Duterte the presidency in 2016. This article examines the chief architects of disinformation who continue to vociferously share 'fake news' and silence dissenters.
- The Minds of Others (2018)
In a divided America, seven writers explore the ways that persuasion operates in our lives- from the intimate to the far-reaching, and ultimately how we can pursuade others to see things the way we do.
- Whos Afraid of Corporate COINTELPRO? (November 3, 2017)
On November 30, 2016, presumably right at the stroke of midnight, Google Inc. unpersoned CounterPunch. They didn't send out a press release or anything. They just quietly removed it from the Google News aggregator. Not very many people noticed.
- 'Pay to play': Facebook rolls out nightmare scenario for publishers on its network (October 24, 2017)
Facebook is testing out a change to their network in six markets. As a result, posts from some publishers and businesses will be removed from the site's News Feed section. The change has caused a dramatic drop in referral traffic to news outlets.
- Sources News Releases (September 11, 2017)
News releases from organizations and companies on a wide range of topics. Includes an extensive topic index, an archive of releases going back to the 1970s, and links to experts and organizations knowledgeable about the issues covered in the releases. Available via RSS feed as well as on the Sources.com website.
- Here's the PR Firm Behind Your Energy America Front Group Pushing Atlantic Coast Pipeline (June 16, 2017)
A newly formed front group called "Your Energy America" is pushing Dominion Energy's Atlantic Coast natural gas pipeline; evidence points to DDC Advocacy as the PR firm behind the group, which has known ties to the Republican Party.
- How to build brand awareness (May 29, 2017)
Developing a BRAND is the first step to marketing yourself, product or service. But it doesn't stop there. Who's going to know about your brand if it doesn't have a presence? Yes! I'm talking about building brand awareness.
- 10 simple yet vital tips when planning to speak to the media (May 24, 2017)
You've sent out newsworthy information, was contacted for an interview and now you are ready to speak to the media. Not quite! Speaking to the media involves planning and tact. How you represent yourself and your organization is important.
- Professional Speakers: Market Yourself LOUD and PROUD (May 16, 2017)
Professional speakers focus on presenting the essence of their message by molding a presentation that is unique and distinctive to their audience. The words you use can make a difference in the effectiveness of how you promote yourself.
- Get Media Attention by Starting a Public Relations Plan (May 10, 2017)
Every business, small or big should have a PR plan, for the simple fact that each business has a story to tell. A story that wants to be HEARD amongst the HERD. The first step is to know the ins and outs of your industry.
- Why "traditional media" is far from dead in today's digital world (May 1, 2017)
Each form of media, traditional or new, has pros and cons on how information is communicated and presented. With Public Relations, it's important to strategically deliver the message in ways that generate maximum coverage and impact.
- How Propaganda Works to Divide Us (April 26, 2017)
Political propaganda employs the ideals of liberal democracy to undermine those very ideals, the dangers of which, not even its architects fully understand.
- Propaganda, Fake News, and Media Lies (March 17, 2017)
The PRP industry has experienced phenomenal growth since 2001. In 2015, three publicly traded mega PR firms -- Omnicom, WPP, and Interpublic Group -- together employed 214,000 people across 170 countries, collecting $35 billion in combined revenue. Not only do these firms control massive wealth, they also possess a network of connections in powerful international institutions with direct links to national governments, multi-national corporations, global policy-making bodies, and the corporate media.
- New Privacy Badger Upgrades Help Protect Your Online Holiday Shopping from Sneaky Data Collection (December 15, 2016)
The Electronic Frontier Foundation (EFF) today released Privacy Badger 2.0 - a free browser extension for Chrome, Firefox, and Opera with new upgrades to help protect shoppers from online tracking.
- The U.S. and Israel Are Trying to Cure Breast Cancer With Tasteful Pink Fighter Jets (October 27, 2016)
According to companies that manufacture pink doodads, we could totally cure breast cancer if it werent for all the people who are unaware of breast cancer. Since pink means women, and women mean breasts, pink things are the best way to make people aware of breast cancer, and thus cure it. Imagine all the awareness that will rise in the contrails of these two pink fighter jets, brought to you in honor of Breast Cancer Awareness Month by the U.S. Navy and the Israeli Air Force.
- Inside the Shadowy PR Firm That's Lobbying for Regime Change in Syria (October 3, 2016)
Posing as a non-political solidarity organization, the Syria Campaign leverages local partners and media contacts to push the U.S. into toppling another Middle Eastern government.
- Propaganda Techniques of Empire (October 2, 2016)
Washingtons quest for perpetual world power is underwritten by systematic and perpetual propaganda wars. Every major and minor war has been preceded, accompanied and followed by unremitting government propaganda designed to secure public approval, exploit victims, slander critics, dehumanize targeted adversaries and justify its allies collaboration. In this paper Petras discusses the most common recent techniques used to support ongoing imperial wars.
- Public Relations Firm Claims to Have Ghost Written Thousands of Op-Eds in Major U.S. Newspapers (September 2, 2016)
Laura Bentz of Keybridge Communications describes her company as "a boutique PR firm -- founded by a former writer for the Wall Street Journal -- that specializes in writing and placing op-eds. With some of the country's most influential trade groups and global corporations as clients, we run many of the major op-ed campaigns in the U.S. We place roughly 3,000 op-eds per year."
- Sources HotLink - July 30, 2016 (July 30, 2016)
This issue centres around the theme of injustice. The injustice of mass murder in Nice, France, the injustice of police violence against African Americans and the injustice of imprisoning those who stand up to police violence. Around the world, we look at Oligarchs who have the power to not only control the worlds money but also the worlds information.
Media professionals get old school with newspaper advertisements and interviews. Film buffs learn about the Israeli-Palestinian conflict and bookworms learn about American elections.
- Sources HotLink - June 30, 2016 (June 30, 2016)
Articles about the FBI and the information it gathers, Donald Trump and the media, and the role of pharmaceutical companies in suppressing information.
- The truth behind the Labour coup, when it really began and who manufactured it (June 28, 2016)
An exclusive investigation by The Canary can reveal that the current Labour 'coup' being instigated against Jeremy Corbyn appears to have been orchestrated by a PR company where Tony Blair's arch spin-doctor, Alastair Campbell, is a senior advisor.
- Sources HotLink - May 26, 2016 (May 26, 2016)
This issue takes a look at the good and bad of governments. Stateside, the NSA and CIA are at it again. Repeating mistakes in spite of media scandals and public outcry. Spies will be spies. In Uganda, censorship flexes its muscles and free elections become less free. In the Russian cyberspace, a though provoking debate is being had over the limitations of free speech. Finally, in the Middle East, we have a bit of hot and cold. The Pakistani Senate celebrates a victory for democracy and the freedom of speech.
- Anatomy of a Propaganda Blitz - Part 2: 'Hitlergate' (May 17, 2016)
As with so many propaganda blitzes, intense media coverage was triggered by 'dramatic new evidence'; namely, the discovery of a graphic posted by Naz Shah two years ago, before she became a Labour MP. The graphic shows a map of the United States with Israel superimposed in the middle, suggesting that a solution to the Israel-Palestine conflict would be to relocate Israel to the US.
- Sources HotLink - April 21, 2016 (April 21, 2016)
In this issue of Sources Hotlink: The Panama Papers are out and theyre reaking havoc to governments all around the world. Theyve already take down the Icelandic Prime Minister but he wont be the only one to fall. Meanwhile, in Sudan, the womens movement struggles and Germany sells out one of their own citizens. Also in this issue, we take a little look at what computer automated journalism looks like and the business value of Reddit.
- How Propaganda (Actually) Works (March 31, 2016)
Political propaganda employs the ideals of liberal democracy to undermine those very ideals, the dangers of which, not even its architects fully understand.
- Sources HotLink - March 21, 2016 (March 21, 2016)
Refugees, censorship and North American politics. This issue looks at nine of the most influential whistleblowers in modern history. In France, instances of police violence increase tension in the refugee crisis. Cyberspace sees an unprecedented move in advertising as AdBlock lowers its walls for Amnesty International and Reporters Without Borders to raise awareness about censorship and government cyber-spying. Media professionals get expert insight on the state of earned media. Film buff activists learn about life in the Favelas. Bookworms are invited to read Chomsky on the mass media.
- Sources HotLink - February 22, 2016 (February 22, 2016)
We start off our year with a review of the last. According to the report, 2015 was a dangerous year for journalists overseas. In North America, we re-explore the debate between privacy and security and the curious case of Donald Trump. In South America, the issues with impunity remain ever prevalent.
For our media relations professionals, we feature a fun guide to press releases and the words of thought leaders in digital media.
Bookworms get The Man Who Recorded the World and film buffs get Control Room.
- Grassroots media relations (January 1, 2016)
A media relations guide for organizers and activists.
- Corbyn and confronting media power (September 17, 2015)
Corbyn may be right not to respect a media establishment that has shown little signs of respecting him but he urgently needs a strategy with which to confront it.
- Sources HotLink - August 26, 2015 (August 26, 2015)
Read about unethical corporate behaviours and the impotence in the SEC in regulating the U.S. stock exchange. In media, we find more evidence to support what we already suspect: Fox News is heavily biased. International trade and copyright laws are exploited to the detriment of disabled persons and a civil rights group has taken an ideological about-face. For marketers, publishers and content creators, we feature a guide to viral advertisements and an article expressing the need and some basic guidelines for data security. We also feature a book on Internet censorship.
- As Turkey Bombed Anti-ISIS Fighters, It Hired Lobbying Firm Tied to 2016 Candidates (August 12, 2015)
On July 24, 2015, Turkey launched a massive military campaign that included sweeping attacks against Kurdish forces as well as minor strikes on Islamic State positions south of Turkeys border. Just five days later, the Turkish government inked a contract to hire a team of prominent lobbyists to add to its already formidable army of influence-peddlers in Washington.
- Sources HotLink - August 12, 2015 (August 12, 2015)
This issue features articles that are centred around the theme of the big overpowering the small; through physical violence, deception, law and slander. Those who are powerful have always exerted their strength to control the thoughts and behaviours of the weak. In the past, it was straightforward -- through force. In modern times, however, this control is much less obvious. For our marketers and public relations specialists, we offer guides in internet marketing: one article on the current state of internet communications and another article on search engine optimization. Also included in this issue is a film about corporate abuse of power and a book on news stories that stand the test of time.
- Sources HotLink - July 22, 2015 (July 22, 2015)
This issue features articles on censorship and violence. Closer to home, we look at media and public interpretations of the Charleston massacre. Overseas, we explore brutal police tactics and violent suppression of free expression. For our marketers, feature an expert interview on the current state of print media. Following the tone of the interview, we also feature a guide on incorporation social media into your marketing strategy. Also featured in this article, is a book on environmental exploitation and a movie on worker exploitation.
- Sources HotLink - June 9, 2015 (June 9, 2015)
This issue features many stories related to the themes of journalistic standards and censorship. With increasing pressure from corporations and governments, reporters are finding it more and more difficult to report on issues that affect powerful interests. The problem lies not only with top-down pressure and control, but also with journalists themselves. Journalists often frame their stories to support particular narratives or points of view. Also in this issue: books, movies and other resources related to the theme of censorship, journalistic integrity, and acess to information.
- Tea Party's fake protestors for Big Sugar against Florida Everglades (April 8, 2015)
The Tea Party of Miami put up a convincing demo last week to oppose a 'land grab' that would see 46,000 acres of sugar farm land restored for Everglades conservation. Just one problem - the 'protestors' were actors each being paid $75 for the two-hour shift.
- Engineering consent for fracking: Chris Smith and the 'astroturf' consultancy (March 18, 2015)
Edelman, the global PR group, has a history of 'consent engineering' for the fossil fuel industry in North America.
- Tobacco Gun for Hire James Enstrom, Willie Soon and the Climate Deniers Attack on Merchants of Doubt (March 13, 2015)
Climate denier Fred Singer, scientist working for tobacco companies, asks whether it would make sense to file a lawsuit to try and stop the release of the new documentary, Merchants of Doubt a film tracing the tactics used by Big Tobacco to spread misinformation.
- TransCanada hires controversial PR firm to derail opposition to Energy East pipeline (November 19, 2014)
There are now multiple news articles that report Calgary-based TransCanada hired the controversial public relations firm Edelman in an attempt to derail growing public opposition to its proposed 1.1 million barrels per day Energy East tar sands pipeline.
- Fake grassroots advocacy part of TransCanada's plan to silence Energy East critics (November 18, 2014)
Documents show plans to "pressure" pipeline critics by working with third parties and industry-funded grassroots advocacy groups in favour of Energy East.
- Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights (November 9, 2014)
Rick Berman, the king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements. Berman specializes in setting up pro-corporate front groups to attack grassroots citizen groups. Berman advocates and practises a range of dirty tactics and propaganda techniques.
- Oil and Gas Industry's "Endless War" on Fracking Critics Revealed by Rick Berman (October 31, 2014)
Leave it to Washington's top attack-dog lobbyist Richard Berman to verify what many always suspected: that the oil and gas industry uses dirty tricks to undermine science, vilify its critics and discredit journalists who cast doubt on the prudence of fossil fuels.
- Sources HotLink - September 25, 2014 (September 25, 2014)
Items include increasing government control of the Internet and other media, as well as the violence faced by journalists globally. We also present articles regarding the journalistic coverage of the Ray Rice abuse scandal and the importance of women in top editing jobs. The featured topic of the week is cancer.
- Sources HotLink - September 11, 2014 (September 11, 2014)
Featuring Micahel Riordon's Bold Scientists: Dispatches from the Battle for Honest Science, plus China continuing attempts to control and regulate media in Hong Kong, and attempts to free three imprisoned Al Jazeera journalists in Egypt.
- How Israel Spins War Crimes (July 28, 2014)
Israeli spokesmen have their work cut out explaining how they have killed more than 1,000 Palestinians in Gaza, most of them civilians, compared with just three civilians killed in Israel by Hamas rocket and mortar fire. But on television and radio and in newspapers, Israeli government spokesmen such as Mark Regev appear slicker and less aggressive than their predecessors, who were often visibly indifferent to how many Palestinians were killed.
- The Pattern (Musically Annotated) (July 28, 2014)
The war of words heats up. Israeli and US leaders are all over the airwaves, saying Israel has a right to defend itself and that Hamas is responsible for all deaths on both sides. The news organizations feel they have to have some reporters in Gaza for a change. They keep trying to spin the news in Israels favour, but once theyre showing even a little bit of the reality on the ground, it all starts looking really bad for the Israelis with each new dead Palestinian child buried beneath the rubble.
- Sources HotLink - July 24, 2014 (July 24, 2014)
Featuring news on imprisoned journalists in Egypt and Burma, the bias in media coverage of Israeli deaths versus Palestinian death, newspaper closures in Canada, and topic-fo-the-week focuses on Gaza, Surveillance, and Prostitution.
- Will Full Encryption Sideline Google's Targeted Ads? (June 18, 2014)
Mining personal data to deliver targeted ads is the lifeblood of Googles businessand of many other online firms. But what if that data dries up at the source?
- The Blue Engine Behind Fracked Gas Exports PR Blitz (April 3, 2014)
Behind nearly every major corporate policy push theres an accompanying well-coordinated public relations and propaganda campaign. As it turns out, the oil and gas industrys push to export liquefied natural gas (LNG) obtained via hydraulic fracturing (fracking) plays the same game, in this case via the industry-led PR blitz "Our Energy Moment".
- Rick Berman Exposed in New Audio; Hear His Tactics Against Environmentalists and Workers' Rights (2014)
The king of corporate front groups and propaganda, has been caught on tape detailing his attacks on public interest groups in the labor and environmental movements, including on efforts to increase the minimum wage for workers.
- You selling to me? (July 17, 2013)
Individually targeted online marketing, based on unwittingly supplied consumer information and monitoring of online activities, is replacing conventional advertising media.
- Facebook forces Instagram users to allow it to sell their uploaded photos (December 18, 2012)
Move means pictures could be used in advertising, with all payments going to social media giant.
- The Strange Case of Dr. Jekyll and Mr. Hyde and SOURCES (July 31, 2012)
Stories turn out better with SOURCES.
- Trying to change the world? (July 23, 2012)
Getting your story across is an uphill battle when youre challenging the status quo.
SOURCES can help you get your message out.
- The First 20 Minutes: A Daily Social Media Diet (June 20, 2012)
Staying up to date with the world's activities could take all day if we let it. The first 20 minutes of your day can offer you a successful path to productivity. How do you spend the first 20 minutes?
- Viral Video: Cracking the Code (June 13, 2012)
Who wouldn't want their video to go viral? With thousands, or sometimes millions, of views your message is shared across platforms and likely across continents. Yet, why are these videos so lucky? What do they do to deserve so much exposure?
- Social Sales: Shortening the Funnel (June 6, 2012)
The practice of using social media to actively seek sales is a long-debated topic among organizations. Social media is an effective tool to help the sales process, and one of the most effective strategies is to give something in order to get somethin
- Seven Top Tips for Using QR Codes (May 30, 2012)
The QR code connects the real world to the web and stimulates the social conversation. Randall Craig offers seven key considerations for using them.
- Mexican President Calderón Hires US Propaganda Firm (May 28, 2012)
Los Pinos retains Las Vegas-based R&R Partners to promote governments successes as the bloody drug war rages on.
- The Before, During, and After of a Social Media Customer Service Strategy (May 2, 2012)
Using social media as a customer service tool is not a revelation these days. We have all seen customer service representatives from big name brands on Twitter. But these one-off initiatives rarely provide the support they are intended to provide.
- Polishing Putin: hacked emails suggest dirty tricks by Russian youth group (February 7, 2012)
Nashi runs web of online trolls and bloggers paid to praise Vladimir Putin and denigrate enemies.
- Israeli government pays students to spread propaganda online (January 6, 2012)
The Israeli government has launched a program to pay students to promote the Israeli agenda on Facebook and internet chatrooms.
- Speaking of Success (2012)
- The 10 Dumbest, Most Offensive Political Ads in Recent Memory (December 27, 2011)
Not a single election cycle goes by without some attempt to use fear of the "other" to win votes. Sadly, the results are sometimes successful.
- Conservative Frank Luntz Has Set a Trap for Progressives -- Here's How to Outsmart Him and Boost the Occupy Movement (December 6, 2011)
Luntz doesn't want progressives pointing out that corporations govern our lives far more than any government does - and for their profit, not ours. He doesn't want any discussion of corporate waste, or military waste, which is huge.
- Cover story: a year of beautiful books (December 2, 2011)
Publishers have started building their marketing strategies around form rather than content.
The article emphasises that the whole point of a good book design is to grab the attention of both the reader and bookseller.
- Workshop: Getting Our Message Out (October 29) (October 25, 2011)
Workshop: Getting Our Message Out: How can progressives become more effective in presenting and communicating our messages?
- Advertising is a poison that demeans even love and we're hooked on it (October 24, 2011)
We are subjected to ever more pervasive messages to consume, encouraging dissatisfaction. Yet this column depends on it.
- Shifting the frame and getting our message out (September 6, 2011)
Beit Zatoun offers two workshops to help progressive communities and organizations better develop and communicate their message using the general media. Sat. Sept 24 & Sat. Oct. 29, 2011.
- Rightwing Manipulation of the Wisconsin Revolt (February 25, 2011)
Manipulation of opinion surveys is easy enough for those seeking to muddy the waters of political debate regarding the current war on unions.
- A Back-up Objective for the B to C Exhibitor (2011)
The opportunities that may be slipping through your fingers are with those attendees who are not ready to buy your product or commit to the appointment and need more time before placing an order.
- Making Forms Perform (2011)
A good form is one that is easy to complete from the user perspective, but not the technical perspective. One area frequently missed during testing is how user-friendly and accessible the form is.
- Moving Beyond Notes on the Back of Business Cards (2011)
Business has moved beyond taking lead information on the back of a business card. To be truly successful at your next show give some serious consideration to the technology you will use to record contact information.
- A Paperless Exhibit (2011)
Within five years trade shows will be completely paperless is a prediction I heard at a recent conference.
- Public relations at a trade show: A little effort goes a long way (2011)
The media is constantly on the look-out for interesting stories, and not just the ones everyone else is covering. So, being big is not the panacea to PR; being prepared with a well thought-out plan is.
- The Right Place to Exhibit - A Strategic Approach (2011)
Finding the right show is difficult. Don't jump at the first opportunity that knocks on your door. You have lots of choices. Take your time and do your homework. The right show is a blend of audience, cost and logistics. Good event selection is a solid base upon which the rest of your exhibit program is built.
- ROI or ROO (2011)
Exhibiting is part of the marketing process and doesn't always lend itself easily to comparing dollars received against dollars spent. Marketing looks at other issues such as branding, generating leads, customer engagement and so on and whether these tasks have been completed successfully determines the success of the marketing exercise.
- Setting Goals and Objectives That Focus, Motivate and Stimulate your Trade Show Program (2011)
The trick to getting your trade show program off on the right foot is to spend time well before you take any other steps to decide exactly what you want your exhibit to accomplish and how you will measure your results.
- Staying Relevant in a Changing World (2011)
The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the rules and techniques that worked so well in the past are no longer producing results.
- Two helpful bits of data for your exhibition program (2011)
As you are gathering the R.O.I information, it will be helpful to also look at two additional bits of factors: Your success ratio and your sales and buying cycles. Both are intertwined and will help you immensely.
- Website Woes: Are you making these mistakes? (2011)
Even the most simple website can be difficult to navigate, and I'm regularly frustrated by sites hosted by major media or large corporations that are annoying for one reason or another.
- Your Customer Profile 1 (2011)
- Your Customer Profile 2 (2011)
Do you know your customer? I don't mean whether their name is Antonio or Jessica, but rather, do you understand who they are as people and what motivates them?
- The Art and Science of SEO Site Audits (December 20, 2010)
SEO site audits are of critical importance.
- These astroturf libertarians are the real threat to internet democracy (December 13, 2010)
As I see in threads on my articles, the online sabotaging of intelligent debate seems organised. We must fight to save this precious gift.
- Internet Ad Words, a Rough Game (June 8, 2010)
Keyword advertising has been a huge commercial success fueling many ad-supported websites, but it has not been without legal controversy. The practice has generated a steady stream of cases addressing whether the use of a competitor's keyword raise potential trademark or misleading advertising issues.
- What do your best customers smell like? (June 3, 2010)
If you want more 'best customers' then know how to find them. Describe your best customers and post it on your office wall. It's like a wanted poster for good customers. If you know what you are looking for you are more likely to find it.
- 3 Polarizing Branding Secrets from Death Cigarettes (June 2, 2010)
Branding is about creating powerful emotions - both love and hate. Figure out who you want to love you. Have you noticed that the strongest brands have lots of enemies?
- Five Steps to Build a Personal Brand Like Harry Houdini (June 1, 2010)
What's important to know is that Houdini did not strive to build a brand. He worked to generate paying customers. All the publicity stunts he did were for the purpose of getting paying customers. Branding was a byproduct.
- The 6 Cardinal Rules for Finding the Sweet Spot in E-mail Marketing (June 1, 2010)
There is no doubt about it e-mail marketing can be the most effective form of promotion for small through to big business.
- Are You Prepared for 21st-Century Interviews? (April 6, 2010)
Chances are that, if media consider you interview-worthy, you possess a decade or two of experience and knowledge that they believe is valuable. Therefore, the question is not "Do you know enough to answer questions?," but "Can you make your point with clear, fresh 21st-Century relevance?"
- Measuring the non-monetary value of your exhibition program (April 6, 2010)
- Join the SOURCES Affiliate Program (March 28, 2010)
Benefit yourself and benefit your clients, associates, customers, members, readers, and visitors to your website by introducing them to SOURCES' powerful publicity and marketing tools.
- How to promote your expertise with news releases, articles, and FAQs (February 17, 2010)
Publishing articles and news releases that spotlight your expertise is one of the very best ways to build your credibility & attract positive attention. As a SOURCES member you have Free access to an extremely effective tool for doing exactly that.
- Funding for Non-profit Media or Public Interest Activities (February 15, 2010)
A group that launches, or even refocuses, an independent news media project - or raises money for just about any public-interest activity - will probably have success in fundraising if it does the proper research and targets a unique audience. It will need to demonstrate that it offers an important public service, such as providing in-depth coverage of local political, economic, and social issues not covered adequately by other media.
- Approaching Prospects on the Show Floor (2010)
A good approach doesn't have to be complicated, rather it should consist of words that the booth person can say comfortably and honestly.
- Attending a Meeting - How you can Play a Role in its Success (2010)
From job interviews to strategy sessions, it's important to make a good impression in any meeting. Making a good impression starts with careful planning and preparation.
- The Benefits of Professional Speaking (2010)
No matter how good you are, you'll still have something to learn or some new set of skills to acquire.
- Building on the Emotional Experience of the Brand (2010)
As professional speakers, we each seek to create our own brand. However, in today's marketplace, aligning everything we do with the brand of the convention or event will assist us in fulfilling the expectations of those who hire us.
- Business Card Basics (2010)
Your business card is a miniature representation of your business: your style, your focus, your unique selling proposition.
- Business Continuity and Crisis Preparedness (2010)
- Comment tirer le meilleur parti de votre annonce SOURCES ? (2010)
- Create a Media Friendly Media Section on your Web site (2010)
Web site media sections are an opportunity for an organization to provide the news media with an easy-to-use, multimedia platform to disseminate information about that organization and its news.
- Creating your Key Messages - Part One (2010)
Key messages are phrases of different lengths that provide a description of your company in very succinct understandable terms.
- Creating your Key Messages - Part Two (2010)
Nobody knows your business better than you - so you, as the business owner or CEO, are in the best position to develop or lead the project to develop the key messages for your company.
- Demonstrating Intangibles (2010)
In an environment where competition for visitors' attention is at its highest and yet their attention span is at its lowest, using demonstrations is a great technique to help you get traffic to your booth.
- Des outils puissants pour accroître votre visibilité (2010)
En tant que membre SOURCES, vous avez une gamme d'outils de relations média à votre disposition. Ces outils sont créés pour être des pièces-clés de vos relations publiques et de votre stratégie média.
- Discover the New Way to... Dress for Success (2010)
It has been suggested that 41% of Canadians now dress casually for work. With numbers that high you would think casual dressing for the workplace would be easy. Not so. Many people are even more confused than before about workplace attire.
- Downloadable SEO Sources Banners (2010)
- Downloadable Sources Banners (2010)
- Downloadable Sources Banners - Find it at Sources.com (2010)
- Downloadable Sources Banners - We Welcome Media Calls (2010)
- Dropped Search Engine Rankings Caused by Duplication (2010)
Duplicate content can and will negatively affect search engine rankings.
- 5 Tiny Turn-offs that Sabotage Your Professional Image (2010)
Happy about it or not, you will always be judged by others within the first few seconds of meeting them. And because you are presenting a whole package, everything has an impact - and anything distracting or out of place can sabotage your professional image.
- Foire Aux Questions au sujet de SOURCES (2010)
- Gain Clients (and Earn Money) By Speaking Engagements (2010)
One of the best way to get new clients is by speaking to organizations. There's something about the immediacy of being in front of people that has great spin-off benefits. So whether you do it for the fees or for the contacts or both, you really can't lose.
- How to Be Smart with Your Smart Phone (2010)
For many, the telephone is still the primary source of communicating with others for business, even if it is portable. With no visual cues to look for, your words and the tone of your voice are extremely important.
- How To Get Personality Into Your Growing Business (2010)
Most people associate the word personality with individuals. But businesses can have personalities too, and the image and feeling of a more distinctive business are likely to remain with customers.
- How to Handle Phone Interviews (2010)
For some people, doing a phone interview - whether for a job or with the press - can be more unnerving than face-to-face. Being unable to read someone's expressions, or look them in the eye, can throw a person off track.
- How to Mingle like a Pro (2010)
These days, it#s not what you know. It#s who you know or who knows you, that really counts.
- If Your Business is Struggling, Check Your Talent Management Strategy (2010)
Today's companies must hit the reset button on their talent management strategy because chances are their policies are already outdated. In case you have been too busy to notice, your industry has changed and so has your workforce.
- If Your Business is Struggling, Check Your Talent Management Strategy (2010)
Today's companies must hit the reset button on their talent management strategy because chances are their policies are already outdated.
- Incluez-vous dans SOURCES (2010)
- The Low Cost of Marketing (2010)
Marketing is not about selling, it's about getting your message out there.
- Making the Most of Your Media Interview (2010)
Being prepared for an interview will make you less nervous and more confident, and with confidence comes increased credibility.
- Managing your Brand in an Insecure World (2010)
Brand value is determined in part by your brand and related company activities such as public relations, customer service experiences, as well as successes and failures in the market.
- Mastering the Teleprompter (2010)
Mastering the teleprompter can be learned by using ten easy steps.
- Notre entreprise vous aide à promouvoir votre entreprise (2010)
SOURCES est un service qui aide les entreprises, les organisations, et les individus à être connu pour leur expertise.
- Pitching the Media (2010)
When pitching a story idea to a reporter, remember that they don't really care. Your job is to make them care. A well thought-out, concise pitch will ensure you don't strike out.
- Professional Speakers: Create Brilliant Marketing Material (2010)
Speakers really find it difficult to talk about themselves in glowing terms but that's exactly what you need to do. Put your words on paper in a way that really reflects your brilliance.
- Professional Speakers: To Market, To Market! (2010)
Your positioning defines your market. Once you've decided on exactly what you stand for, you are now clear about who wants to hear you speak.
- Professional Speakers: What's on Your Menu of Services? (2010)
As a professional speaker, you need to offer more than simply a keynote or two to your clients. But you don't want to offer so many different things in different forms that you confuse your client.
- Proven Methods for Planning more Efficient, Productive Meetings (2010)
Meetings can be highly effective for addressing issues or achieving your organization's goals. They also have the potential to consume time and energy better spent elsewhere without careful planning and management.
- A Proverbial Needle in an Electronic Haystack (2010)
A combination of the new copyright law, the trend towards subscription-based news media websites has made the media monitoring task feel like a search for a needle in an electronic haystack at times.
- Public Speaking: Overcoming The Fear (2010)
Tips for overcoming anxiety.
- The Rules of Disengagement (2010)
Some conversations don't just end naturally they need to be closed or disengaged.
- Schedule a Photo Shoot (2010)
Snapshots taken by friends or family are fine for most purposes, but when you need a professional portrait to use on your website, in your promotional materials or for the back cover of your book, you need to hire a professional.
- Secrets from a Top Sales Exec (2010)
Marketing your business, product or yourself is like any other type of sales.
- So why PR? (2010)
Public Relations (PR) includes on-going activities to ensure that a company has a strong public image. PR activities include helping the public to understand the company and its products.
- Sources Banners - Subs & Lists (2010)
- Sources Calendar Downloadable Banners (2010)
- Stage your Holiday Gathering for Success (2010)
Set the stage for a successful gathering by indicating what's expected and what to expect in the invitation.
- Starting your PR Plan (2010)
It doesn't matter if you are "Joe's Bike Shop" or a multi-national conglomerate - almost every business has a story to tell. It is never too early to start a PR Plan.
- A Strategic Approach to Trade Show Staffing (2010)
When it comes to staffing your booth there is a place for anyone within your organization to benefit. Opening the doors to these people can be a serendipitous beginning to otherwise concealed possibilities.
- Suit Yourself in Quality this Fall (2010)
When buying a suit, the label and the price tag aren't always the best way to judge value. By evaluating the construction details before you buy, you will make a wise investment that will add to your professional image.
- Talk isn't always cheap (2010)
Research in workplace culture shows that face-to-face and peer-to-peer communications are critical in changing behaviour at work.
- Teambuilding (2010)
The team must be capable of achieving results that individuals cannot do in isolation or that is beyond their individual capability. It must have common goals or a purpose which each member recognizes and understands.
- The Truth about Competitive Intelligence (2010)
Competitive intelligence is defined as: "An organized, structured, information gathering process that enhances strategic decision-making." A well-defined CI strategy will give you a leg-up on future directions.
- Using Social Media To Build Your Brand (2010)
Social media is the fastest growing medium to market your product and communicate with your audience. And when it comes to branding your product it just might be the simplest and cheapest way to create awareness to potential clients.
- Using Trade Shows As A PR Opportunity (2010)
Trade shows are a wonderful opportunity to enhance your brand. Every chance you get to be in front of your target audience and/or the media is a great opportunity.
- VIP: Very Inventive Procrastinator (2010)
- What Not to Do at the Dining Table (2010)
Although the term dining generally refers to the act of eating, we have come to utilize dining as a means to socialise and conduct business. Unfortunately when we're unsure how to skillfully navigate a meal, the dining experience can become an awkward experience.
- What Not to Wear to the Company Picnic (2010)
Sexy and frumpy have no place in the workplace. They also have no place at business gatherings, even at the park. When dressing for work or any work related activity it's important to appear credible.
- Why Buyers Don't Choose You (2010)
Positioning is basically how you differentiate yourself in the marketplace. The most powerful positioning addresses your prospects' (often unspoken) needs. It appeals to the emotions first, then the intellect.
- Words That Work (2010)
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
- The Climate Denial Industry Is Out To Dupe The Public. And It's Working (December 8, 2009)
The climate denial industry consists of people who are paid to say that man-made global warming isn't happening.
- PITCHfest, LAUNCHfest Contests to Debut at DOMAINfest Global 2010 Conference (December 6, 2009)
DomainSponsor#, the domain monetization division of Oversee.net#, announced today that PITCHfest(TM) AND LAUNCHfest(TM) will debut at its fourth annual DOMAINfest Global# (DFG) conference, scheduled for January 26-28, 2010 in Santa Monica, California
- A Comparative Review of Flat Earth News and Newspeak (November 20, 2009)
A comparative review of two recent books about the media, one a mainstream view, the other using the propaganda model of media control.
- Justifying What You Know Can't Be True (November 3, 2009)
Researchers looking at al-Qaeda and Saddam Hussein explore why it is that people often steadfastly believe something even when they've been shown it ain't so.
- Sources Calendar (October 29, 2009)
Listings of events of interest to journalists, editors, researchers, publishers and others working in the media and in publishing, covering Canadian and international events, press conferences, meetings, festivals and holidays, as well as award deadlines.
- Promote Your Auction Domain Name Listings (October 28, 2009)
One in the crowd! This is what your domain name is when you submit it to a live domain auction or any domain auction really. One in the crowd. Unless your domain is one of the headliners due to it being an amazing domain name, the rest kind of are just "in the list".
- The Twitterest Pill (October 9, 2009)
Who judges the legitimate and illegitimate uses of communications technology in social movements? Which networked alliances have State-sponsorship, and which ones face criminalization and State-crackdown? Social media are relying on open network access, but this openness too easily sugarcoats itself in democratic notions (participation, interactivity, freedom). At the same historic moment, we are also witnessing an expansion, integration, and refinement of sovereign police power. When the two converge we begin to see an increase in repressive intervention into, and pre-emption of, information use.
- Taser Company Uses Facebook, Blogs to Improve Image Amidst Lawsuits (September 23, 2009)
The company, whose main product is a lightning rod for criticism, is increasingly using blogs and social networks to promote new products and dispel anxieties about them.
- Killing Granny with the Laziness Bias (September 17, 2009)
While it is often the case that the majority of Americans do see the light "about the need for healthcare reform, a new energy policy or affordable, high-quality day care." The dominant journalistic practices, especially in broadcast and cable news, dim the light in favor of noise. Far-right Republicans understand, almost instinctively, this preference for noise. And they appreciate "and know how to cultivate" the greatest bias in electronic journalism right now: the laziness bias. The laziness bias means you feature sensation over substance, provocative sound bites over investigative reporting, misinformation over fact.
- The not-so-hidden persuaders (September 16, 2009)
A major public relations manual for Israel lobbyists teaches pro-Israel propagandists how to hoodwink people about the Israeli-Palestinian conflict, how to silence critics and how to avoid making statements that produce negative reactions.
- Email scam which targets professional speakers (August 13, 2009)
An email scam targetting professional speakers is making the rounds. The NSA, a British speakers' association reports that the scam has been aimed at its members. Speakers listed with SOURCES - www.sources.com - have also reported being targetted.
- Right-Wing Harassment Strategy Against Dems Detailed In Memo (July 31, 2009)
- Rejoignez SOURCES (July 21, 2009)
Votre présence dans SOURCES# vous assure une visibilité auprès des médias lors de l#élaboration de leur reportage ou articles sur votre domaine d#activité.
- Powerful publicity and marketing tools for publishers and authors (July 13, 2009)
Helping authors and publishers to publicize themselves and their books with a package of marketing and media relations tools designed to get publicity in the media and to reach readers and book buyers directly.
- Media relations for politicians (June 30, 2009)
Public relations tools for elected officials and community leaders.
- Our business is helping you to promote your business (June 29, 2009)
Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.
- Trend spotting - Coffee is the new lunch (June 28, 2009)
Trend spotting - Coffee is the new lunch. Times change. "Coffee is the new lunch." Business meeting over coffee. There, you have it. A simple concept, but one charged with implications.
- Sources Select Resources (June 15, 2009)
Reviews and information about print and online resources for journalists and researchers.
- Que es Sources? (June 10, 2009)
SOURCES (Fuentes) es el medio interactivo que conecta a los periodistas, editores, autores e investigadores, con las Fuentes de información que necesitan para hacer efectivamente su trabajo.
- Are you paying too much to send out your news releases? (May 25, 2009)
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
- Helping you reach the media (May 14, 2009)
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
- Sources gives you powerful tools to help you stand out from the crowd (May 14, 2009)
An overview of how you can use SOURCES to amplify your message.
SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
- Frequently Asked Questions about Sources (May 13, 2009)
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
- Have new social media made 'traditional' media obsolete? (May 12, 2009)
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
- Publicity 101 for Colleges (May 2, 2009)
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
- 5 Ways to Make Money Blogging (Once You Have Traffic) (March 7, 2009)
While it is possible to make some money with a blog of any size - your chances of earning income from a blog do generally increase as you increase your readership numbers.
- From Sources: More tools for getting your messages out (January 19, 2009)
Sources members can benefit from media training, free news release postings and calendar listings, and they can include their books in the Sources Bookshelf. It's all at www.sources.com, where you'll also find breaking news from around the world.
- Challenging Times: What's Your Best Bet? (January 16, 2009)
Innovation is critical for long term success. Look at your business model. Could it use reinventing or critical surgery?
- Achieving Success as a professional speaker (2009)
Attaining success as a professional speaker is no easy matter! Talent and hard work are absolute musts. And, another absolute is EXPOSURE # success as a professional speaker depends on promoting yourself and becoming known to the people who are the gatekeepers to your audience.
- Can You Make Your Point Relevant? (2009)
When speaking to the media, the point is, "Can you frame your response cleverly, concisely and memorably in language and context that is extremely relevant to the audience that particular media outlet or journalist is intent on impressing?
- Creating a customized Marketing Toolkit (2009)
A marketing toolkit contains the essential ingredients you need to successfully reach and persuade your key markets.
Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
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